Facebooks design learnings efter at have nået 350 millioner brugere
Til eventen “An event apart” for webdesignere i San Francisco i går, deltog Julie Zhuo fra Facebook. Hun delte ud af nogle af de erfaringer som Facebook har gjort sig ifht. UI, design og informationsarkitektur.
Luke fra Functioning Form har samlet hendes pointer fra hendes oplæg i en virkelig god liste, som ikke alene er interessant i et Facebook perspektiv, men kan bruges som inspiration for alle der arbejder med design og UI.
Vi har udvalgt et par af de mest interessante pointer, men du bør ikke snyde dig selv for at læse hele listen:
- Mockups lie. They lack content and context. You need to use real content and page designs to understand how the design will work.
- People asked for a way to message all friends at once. Launched the feature but saw too many people sending irrelevant messages -not engaging. These messages began to clutter Inboxes so the feature was taken away.
- Focus on core goals. For Facebook the primary goal has been growth. Growth team focused on optimizing the site to get new users. Example: looked at deactivation page and adjusted it convince people to stay by adding pictures of friends. Had a big impact, kept 1 million people a year on the site.
- The greatest risk is taking no risk. Your product will go stale.
- The light switch model no longer works. Facebook now uses A/B testing to test features before launching.