What is your professional background?
I started my design career in the music industry as an Art Director, and then moved on to starting my own small agency with a couple of friends selling mobile Augmented Reality solutions, apps and websites to brands in Europe and Asia, including Samsung and Lee. Meanwhile, I studied Visual Communication at The Royal Danish Academy of Fine Arts.
In the last five years, I helped co-found the social media startup Heaps, which ended up being the biggest party app in Scandinavia and it eventually led me to Los Angeles, where we launched an American version.
Before joining Nodes, I was Senior UX designer in the scale-up Planday, where I helped their app get lab approved by redesigning and presenting their app to Apple in San Francisco and helped raise the App Store/Google Play Planday ratings from 3.2 to 4.4 with over 15.000 reviews.
As an experienced UX/UI Designer, what inspired you to join Nodes?
Most of my career, I’ve been involved with the same products for several years at a time, which taught me what it means to set long-term goals and build and evolve a product over time. I have learned some valuable lessons from it, but it also meant that I only got to work within a very specialised niche at a time. I joined Nodes to challenge myself with a wider range of products within a shorter time frame, and in order to work with and learn from some of the best people in the industry.
What will be your role within Nodes?
My role will be Lead Designer, which means that I will be managing Nodes’ design team in Copenhagen. Apart from building awesome products with my new teammates, I will also work with them on our design processes and user experience methods. Additionally, I will help spread the word even further about the rockstar designers we have onboard the team, and how we help our clients design some of the best digital products in the industry.
You just started a couple of days ago. How did you experience your first days?
Starting a new job is always a little nerve-wracking, and starting at Nodes was no different. There are so many impressions, people to meet and a ton of new things to learn and get the hang of. That being said, people have been super nice and helpful, and I’m already working on my first small projects, which is great!
Which trends and tendencies do you see in the UI/UX design landscape right now, and how do you foresee those could benefit Nodes’ clients?
I believe there’s a small shift towards 3D interfaces right now. We see companies like Apple invest heavily in making augmented reality easily adaptable by developers, which can potentially open up a whole new era of digital solutions when it matures more. We already see this in the visual trends and in 2D interfaces as well with the big soft shadows giving the elements a 3D feel, also known as “Pseudo 3D”. This can benefit clients in all industries, and it can be utilised in many ways. An example could be companies with complex physical products, where the user needs an augmented reality visualisation on top to help onboard or guide them.
In regards to user experience, I believe that having a user-centric and user research-focused approach throughout the entire product development process is the future. Many companies are slowly starting to realise that it can de-risk their projects a lot, and in the end, it might be the difference between a successful product and a failure.
What will be your dream project to start off with?
To be honest, I don’t know. I think I would be happy with most projects at the moment, and I’m just happy to get my hands dirty.
Lastly, which apps or websites are your personal favorites, that showcases the best design?
That is actually a very hard question to answer! Right now, I’m a big fan of the Finnish takeaway delivery app Wolt. Not only is it super intuitive, playful and good looking, it is also redefining the takeout industry. Besides that, apps like Airbnb, Instagram and Uber are definitely always on my radar. The common denominator for all of them is that they manage to design something beautiful while creating an incredibly good and addictive user experience at the same time. They have figured out exactly what problems to solve for their users, and that is what keeps bringing us back into the loop.