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The problem: People need information about traffic jams, dangerous weather conditions or fire warnings. But they don’t need to know about ALL these warnings, only the ones which are relevant.
The solution: By using geolocation technology combined by user data such as interest and movement patterns, the app can deliver crucial AND relevant information to its users.
The result: Within the first week of launch, the app was the most downloaded app on the app store, thereby helping thousands of people receive only relevant information about important issues.